Is it just me, or when it's raining outside, a new pair of rain boots are suddenly worth the money? And when mortgage rates drop,…
Melissa ThornburgOctober 10, 2016
As of 2016, US Hispanics account for 17.9% of the total population. That’s over 58.1 million Americans that marketers and brands should be including in…
Cassie PoeMay 16, 2016
While direct mail is and may always be effective, it's arguably more effective to reach consumers where they're spending more of their time: online. Listlink…
adminMarch 28, 2016
When you see "VCR" you might think of watching movies as a kid. In our industry, you might think of "Video Click-Through Rates." I want…
adminNovember 9, 2015
The Hispanic population is the fastest-growing in the United States. With that, it’s becoming more and more apparent the importance of marketing to and speaking…
adminSeptember 21, 2015