Digital video continues to grow as a powerful medium for advertisers big and small. With the rise of OTT platforms and growing ubiquity of “cord-cutting”…
Cassie PoeSeptember 1, 2018
I have attended a slew of conferences over the past decade, and while the vast majority blend together like a vegan smoothie, there is the…
adminNovember 28, 2016
Is it just me, or when it's raining outside, a new pair of rain boots are suddenly worth the money? And when mortgage rates drop,…
Melissa ThornburgOctober 10, 2016
Conquesting is a critical component of any automotive advertiser's digital marketing campaign. Two of the most effective tactics to reach shoppers who have shown interest…
adminAugust 29, 2016
As of 2016, US Hispanics account for 17.9% of the total population. That’s over 58.1 million Americans that marketers and brands should be including in…
Cassie PoeMay 16, 2016
First there was television, then online video. Today, there's a new hybrid known as Connected TV. Connected TV (CTV), also referred to as over-the-top (OTT),…
adminApril 18, 2016
While direct mail is and may always be effective, it's arguably more effective to reach consumers where they're spending more of their time: online. Listlink…
adminMarch 28, 2016
Since July 2012, Spotify has increased its active listener audience from 15 million to 80 million-- that's an increase of 433%. Spotify has more listeners…
adminFebruary 29, 2016
Private Marketplace deals, also known as PMPs, are a hot topic. As the digital landscape evolves at an exponential pace, so has the use of…
adminJanuary 4, 2016