National Grocery Chain Drives 240k+ In-Store Visits with Dynamic Social Campaign

Objective

A national supermarket chain was looking to drive foot traffic at seven of its locations through a digital channel that complemented its ongoing display advertising campaign.

Approach

The retailer employed automated dynamic social ad technology to deliver localized price and item offers to targeted users across Facebook. Fusion92’s Content Platform deconstructed the retailer’s content and reconfigured each element into a format that allowed for quick and easy activation in a carousel-style ad unit. Some store locations included in the cross-device campaign chose to optimize towards unique reach, while the others wanted to optimize towards in-store visits.

Takeaways

• Fusion92’s unique Content Platform and localized content activation drove relevance, shown by 240k+ in-store visits
• Store locations that optimized towards in-store visits had ~100k more visits and a 65% lower average cost-per-visit (CPV) than those stores who did not
• Average CPV was less than $0.75, exceeding client expectations