32
ROAS from In-Store and Online Sales
1000000
More than $1M in Sales Generated
3
Incremental In-Store Visits
Objective
A major national home improvement retailer was looking to drive shoppers in store to purchase items from its Lawn & Garden collection which is not sold online. Additionally, they wanted to acquire new customers that traditionally shop with their competitors.
Approach
Fusion92 on-boarded the retailer’s Lawn & Garden offers via its Content Platform to deliver more personalized and localized ads. These dynamic ads were targeted to multiple key audience segments, including competitive conquesting. The campaign launched in the early spring during planting season and ran through the beginning of summer for maximum impact.
Takeaways
- Campaign drove 13k in-store visits, an incremental lift of 3.6%
- In-store visits generated $888k+ in revenue
- Subsequent online purchases of non-Lawn & Garden items totaled $240k+