15899
Store Visits
16
of Targeted Users Visited a Store Location
0
CTR
Objective
A major charcoal brand wanted to capitalize on the popularity of barbecues over Memorial Day weekend and promote specific product savings on a personalized basis with one of the country’s largest home improvement brands. The goals for the campaign included incremental user engagements as well as in-store visits.
Approach
By utilizing Fusion92’s Dynamic Ad Tech, powered by its proprietary Content Platform, the brand was able to personalize their messaging and drive more impactful performance relative to their previous campaign efforts. Fusion92 set up unique product sets to dynamically populate based on what was known about the user (interests, shopping habits, etc.) and implemented several campaign business rules including weather, store location and timing.
To measure the impact of store visits, the charcoal brand employed Fusion92’s Verified Visitors mobile attribution reporting to track the number of users who saw an ad on a mobile device and then subsequently visited the store.
Takeaways
- 16% of consumers visited one of the home improvement store locations within 30 days of the campaign launch
- On average, store visits occurred within 12 days of exposure to the ad
- Personalized messaging drove a 0.45% CTR, more than double the industry average