Grocer Enhances Ads with Consumer Data for Higher In-Store Sales

Challenge

Grocery retailer wanted to reach new consumers and explore new ad formats, platforms, and channels. However, they did not want to compromise the strategies they knew drove in-store sales or cannibalize their existing media budget.

Approach

Fusion92 proposed that the retailer use their existing, proven-effective print assets as digital ads. Fusion92 digitized the weekly circular PDFs into content and then matched these digitized assets to store location data and layered on consumer targeting parameters. Additional behavioral data was used to ensure relevant products were served to target audiences. The dynamic creative was distributed through Fusion92’s managed media services and client also used a Nielsen/Catalina ad effectiveness study to ensure their targeting strategy was effective.