10
Store Visit Rate
5
Rate at which Store Visits Exceeded Industry Average
0
CTR
Objective
A leading electronics brand looked to Fusion92 to drive in store sales of laptops at a national retailer by promoting offers with dynamic display ad creative.
Approach
Fusion92 onboarded and activated the brand’s offers through its proprietary Content Platform and then delivered a personalized ad experiences on mobile. To measure the impact of the mobile campaign on store visits, Fusion92’s Verified Visitor mobile attribution tracking was used to report the number of users who visited the store within 60 days of seeing the ad.
Takeaways
- Personalized dynamic ads drove increased store visits 5% above the industry average
- CTR was .07% above the mobile industry benchmark