404
Event Donations
473
Event Registrations
Objective
The Children’s Hospital of Philadelphia wanted to run a digital display campaign to promote their annual “Spin In” charity event. The goal of the campaign was to drive additional donations and sign-ups for the event.
Approach
Fusion92 was responsible for the custom development of ad units featuring a countdown clock to the day of the event. The ad units were built in 3 different sizes with 4 versions per size. The Fusion92 media team trafficked all tags and handled all media tactics and optimizations throughout the campaign. First party data was also on-boarded by the team and used for targeting participants from previous years and creating look-a-like audiences. Conversion pixels for the campaign were created by the media team and troubleshooting assistance was provided to help ensure proper placement and tracking.The campaign launched in early January and ran through the event date in early March.
Takeaways
- Campaign delivered delivered 877 conversions: 404 donations and 473 event registrations
- 1st party CRM targeting was responsible for 36% of all conversions (Budget was removed from poor-performing tactics throughout the campaign and reallocated to stronger tactics to increase the campaign’s overall performance)