3
Increase in In-store Sales
30
Decrease in CPC
38
Increase in CTR
Challenge
A national retailer wanted to reach new and existing customers and drive them to take action in-store.
Approach
Fusion92 helped this retailer create a campaign that would reach highly engaged audiences and drive shopping behaviors. Using a combination of demographic, behavioral, and location targeting, Fusion92 was able to match weekly ad content to specific audience profiles for the retailer and populate ad units with relevant content for them. This targeting approach helped reach audiences with more accuracy, while the ads spoke to them with greater personal relevance by featuring offers from stores near them.