Black Friday sales hit record-breaking numbers this year. The most notable change has been the increase in online holiday shopping sales and the decrease of…
The Opportunity 76% of U.S. consumers have purchased a product they’ve seen in a brand’s social media post (as reported by Curulate). PwC’s Total Retail…
As campaign performance KPIs shift from quantity to quality, it presents an opportunity for emerging mediums to enter at the forefront of the digital advertising…
Digital video continues to grow as a powerful medium for advertisers big and small. With the rise of OTT platforms and growing ubiquity of “cord-cutting”…
The Opportunity According to media research company eMarketer, $56 billion is spent on in-app advertising in the United States. comScore estimates U.S. mobile users spend…