When you see “VCR” you might think of watching movies as a kid. In our industry, you might think of “Video Click-Through Rates.” I want you to also associate it with Video Completion Retargeting.
What is Video Completion Retargeting? A great way to re-engage users who have viewed an advertiser’s in-stream creative!
By pooling users based on length of time they watched a video creative, marketers have the opportunity to drive high click-through-rates and on-site conversions by targeting those same users with unique, related creative.
With quick and easy setup, we can pixel advertisers’ in-stream creative, grouping users into new audiences to retarget. Unlike Remarketing, there is no need to go through the steps of adding code to the advertiser site, making setup very easy and eliminating any work on the advertiser’s end.
To implement Video Completion Retargeting, advertisers choose a second creative to serve these pools of users based on advertising goals. For instance – a brand retargeting an audience that viewed 100% of a in-stream creative may want to serve a static ad with an offer to drive engaged users to convert on-site. If the advertiser’s goal is to engage users with a line of new products, they may decide to serve another in-stream video featuring product #2 in the same line as the product in video #1. Mixing and matching creative type with audiences who have shown various levels of engagement is at the crux of Video Completion Retargeting.
Now that you know what Video Completion Retargeting is, next time your brand is running a video campaign, don’t forget to incorporate this tactic into the mix: no placement of pixels on site required for setup and consistently delivers results in line with Remarketing.