The Hispanic population is the fastest-growing in the United States. With that, it’s becoming more and more apparent the importance of marketing to and speaking to Hispanic consumers on desktops, and most importantly, everyone’s favorite sidekick: the smartphone. The 2013 Census estimates that 54 million Hispanics reside in the US. That’s 17% of the total population. Alone, this demographic spends over $1.5 trillion annually.
How do you sell to Hispanic audiences effectively?
MediaPost recently published an article outlining 5 reasons marketers should be targeting the Hispanic community on mobile devices. It’s some pretty powerful stuff. We summarized everything you need to know here about how to sell to Hispanic audiences effectively.
Nearly 1 in 2 Hispanics opt for using their smartphones over desktops for almost everything: shopping, watching videos, reading news, etc. They even bank, pay bills, coupon, partake in loyalty programs and engage in social media all on their phones. According to Experian, 61% of Hispanic millennials often use their smartphones while watching TV vs. 58% of non-Hispanic millennials. While millennials are thought to be the most mobile-y engaged, the affordability of mobile plans and devices has secured their popularity among Hispanics of all ages, all income levels and those whose primary language is one other than English.
If advertisers want to reach this tech-savvy audience, they need to have a mobile strategy. Hispanics are and have been paving the mobile usage path for consumers of all demographics. They’re ready to be captivated and engaged!
Source: “Five Reasons Marketers Must Target U.S. Hispanics On Mobile,” MediaPost