As campaign performance KPIs shift from quantity to quality, it presents an opportunity for emerging mediums to enter at the forefront of the digital advertising…
Cassie PoeOctober 1, 2018
Digital video continues to grow as a powerful medium for advertisers big and small. With the rise of OTT platforms and growing ubiquity of “cord-cutting”…
Cassie PoeSeptember 1, 2018
The Opportunity According to media research company eMarketer, $56 billion is spent on in-app advertising in the United States. comScore estimates U.S. mobile users spend…
Cassie PoeAugust 15, 2018
Over the last decade, digital video advertising has grown as a powerful force for marketers. Still, Digital lived squarely in the shadow of TV &…
Cassie PoeJanuary 23, 2017
As of 2016, US Hispanics account for 17.9% of the total population. That’s over 58.1 million Americans that marketers and brands should be including in…
Cassie PoeMay 16, 2016