First there was television, then online video. Today, there's a new hybrid known as Connected TV. Connected TV (CTV), also referred to as over-the-top (OTT),…
adminApril 18, 2016
Since July 2012, Spotify has increased its active listener audience from 15 million to 80 million-- that's an increase of 433%. Spotify has more listeners…
adminFebruary 29, 2016
Private Marketplace deals, also known as PMPs, are a hot topic. As the digital landscape evolves at an exponential pace, so has the use of…
adminJanuary 4, 2016
Last week, over 600 people eagerly filed into the ballroom at the Millenium Biltmore for thinkLA’s IAB Programmatic Summit. Over 30 experts in the programmatic…
adminNovember 23, 2015
When you see "VCR" you might think of watching movies as a kid. In our industry, you might think of "Video Click-Through Rates." I want…
adminNovember 9, 2015
As thousands converged in Minneapolis to attend the largest gathering of shopper marketers from across the globe, a theme emerged around Moments. Kristi Argyilan, SVP…
adminOctober 19, 2015
The Hispanic population is the fastest-growing in the United States. With that, it’s becoming more and more apparent the importance of marketing to and speaking…
adminSeptember 21, 2015