Over the last decade, digital video advertising has grown as a powerful force for marketers. Still, Digital lived squarely in the shadow of TV & Cable in terms of dollars and attention from top advertisers. Our new AdvancedTV Advertising offering challenges that paradigm, allowing our clients programmatic access to the largest, most commanding screen in the home: the Television.
We are confident that the AdvancedTV Advertising product will become one of your most powerful video marketing tools as cord cutting among all demographics continues to rise in 2017. The new offering is curated by our team to present a best-in-class portfolio of TV-quality inventory across three scalable tiers: Over-the-Top (OTT), Connected TV (CTV), and Full Episode Player (FEP). Direct partnerships with premium publishers and platforms allow us to offer exclusive scale and targeting that is unmatched by our competitors.
Over-the-Top (OTT) Advertising
Think of OTT as premium in-stream video. Deliver your ad before, during or after TV quality content streamed on any device.
Targeting Available: Geo, Day-Part, Category, Demo
Why? Users stream video content from all devices at all times depending on their intent. It’s important that your media mix match their viewing habits. OTT advertising fills this final gap in the device ecosystem to create a true cross-platform offering – it’s also exceptionally cost-efficient and scalable for almost any media plan.
ConnectedTV (CTV) Advertising
Deliver your ad to TV viewers watching content on a Smart TV, or a TV set connected to the internet via streaming devices.
Targeting Available: Geo, Day-Part, Category
Why? Roku, Apple TV, Xbox, Amazon Fire TV Stick, Chromecast- the list goes on! Over 75% of US Households will access a CTV Device regularly in 2017, according to eMarketer. As the largest screen in the house, CTV presents a high-impact, naturally viewable format with impressive completion rates.
Full Episode Player (FEP) Advertising
As the most premium offering, FEP enables advertisers to place a video ad exclusively within full-length, high-quality inventory delivered through Apps, on any device.
Targeting Available: Geo, Day-Part, Category, Demo
Why? Have you experienced the beautiful convenience of catching up on your favorite TV show outside of its normal schedule by streaming an episode through the publisher’s site or app? You’re not alone- more than 40% of US digital video viewers had either cut or reduced their reliance on traditional TV as of August 2016, and the figure is only growing, according to eMarketer.
Interested in learning more? Ready to get started? Email us now!