100
Average Online Order
3
Return on Media Investment*
6
Projected In-store Revenue*
Challenge
A leading home goods retailer wanted to use Facebook to drive sales during the pivotal holiday season. However, the only asset readily available for use in a social campaign was their existing weekly ad creative.
Approach
Fusion92 processed the weekly circular PDFs and decomposed them into price and item content and offer data. Using proprietary social targeting technology, demographic data was applied to these digitized offers before the Fusion92 API populated them in newsfeed ad units. These units offered content available to targeted viewers at nearby store locations in their specific ZIP code and highlighted trending products based on consumer interaction. To confirm the success of the campaign, Fusion92 tied a tracking pixel to the creative and measured both conversions and engagement behavior.
* Impact compared to earlier social campaigns