Ace Hardware Increases Purchase Intent Through Personalized Videos

Challenge

Ace Hardware needed to drive awareness of specific neighborhood retail stores, promote local sale events and drive in-store traffic. However, they only had one video asset built for the campaign. Scaling it to meet their business goals would be challenge.

Approach

Fusion92 powered hundreds of personalized video units by populating the creative of Ace Hardware’s video campaign with their promotional content and store information. Over 285K uniquely localized versions of the video were created and distributed by ZIP code, targeting consumers with relevant offers. This campaign promoted regional events, provided countdowns to specific store sales, and featured local store inventory and location maps to tell viewers where they could get advertised products.