3777944
Impressions
187903
Store Visits
0
CTR
Objective
A nationally-focused CPG brand wanted to highlight its products and drive foot traffic to grocery store chains located in traditionally heavy hurricane areas.
Approach
Fusion92 recommended hyperlocal geofencing and mile-radius geo-targeting coupled with our dynamic ad technology to show users their nearest grocer based on their location. This highly targeted campaign resulted in thousands of store visits and generated significant user engagement.
Takeaways
- Campaign drove 187,903 store visits
- 0.98% click-through rate performed 180% over benchmark
- Average of 37,581 visits generated per participating grocer