12
ROAS
86
Higher Ad Engagements
860
Ad Unit Engagements
Objective
A national apparel chain was looking to increase holiday sales – both in store and online – using sale items at their local store to entice customers to purchase.
Approach
Fusion92 onboarded and decomposed the retailer’s weekly local ad content and organized the elements for deployment. The products populated in a dynamic display ad unit in real time based on the consumer’s location; relevant products were delivered in a carousel-style unit that also directed consumers to their closest store location. Each product linked to the retailer’s site. Products displayed were optimized based on performance within the ad unit. Campaign success was based on online and in-store sales with a CPE (cost-per-engagement) model.
Takeaways
- Campaign garnered an average ROAS of 12:1, taking into account both online and offline sales
- Interaction Rate was 86% higher than industry average (4.91% vs 2.64%)
- Products spanning across jewelry, men’s apparel and housewares saw the highest engagement rates