I think the answer is, it’s not just me. It’s how we behave and react as consumers. We’re much more inclined to act on something, consider something or pull the trigger based on what’s going on around us.

This idea is what drives Triggered Advertising. It’s simply using current events to maximize the relevance, importance and timeliness of your message. How so? Well, it’s actually fairly simple…

An advertiser first determines what “event” would change the way people would feel or act as it relates to their product or service. Maybe the trigger is stormy weather. With that, they create two to three different ads – one with standard branded messaging, and 1-2 with messaging related to the weather. By integrating with a weather-specific API, our ad serving platform is notified when the new condition (storming) is met, and it triggers a creative swap. Once the storms cease, the primary creative is reactivated and secondary creative becomes idle until the next occurrence.

Let’s say the advertiser is a roofing company. When the weather is pleasant, their default message might be something like “Don’t wait until it’s too late! Replace your roof now to avoid future leaks and damage.” Then when it’s storming, “We’re the experts in roof repair. Available 7 days a week. Call now.”

Studies show that people are 12% more likely to engage if an online ad is relevant to them in the moment. Why not take advantage of this behavioral pattern and drive interest or action based on…whatever you choose! Some example triggers are rain, snow, wind, pollen levels, drop/lift in oil prices, drop/lift in stock prices, drop/lift in mortgages rates, and then options are essentially endless. We can accommodate countless data points, just email us to confirm.

With Triggered Advertising, good timing is always on your side.

Reach out now to discuss how Triggered Advertising can work for you

The post Start Doing More Relevant Advertising appeared first on Shoppertech.

Geo-fencing is where dealers can target mobile users within a very defined geographic location in real time… so, think competitor dealerships, auto shows, local Jiffy Lubes, etc.

According to Google, half of car shoppers with mobile devices use their smartphones while at the dealership to compare prices to make sure they’re getting a good deal, read reviews and view model descriptions. So, while those users are on their phone, you can entice them with a competitive offer or a reason they should visit your dealership instead.

Google also determined that mobile is the primary device for vehicle shopping research. Another way to capitalize on the increasing use of mobile is with Location-Based Targeting. So, you choose specific locations, and we’ll target the devices that have been at those locations in the last 30, 60 or 90 days. Maybe you want to target all devices who have been at the service centers within your DMA in the last 60 days, or individuals who have visited all CDJR dealerships in your metropolitan area in the last 30 days. The possibilities are endless!

It’s important to remember that with Geo-fencing and Location-Based Targeting, we’re exclusively targeting devices which means they’re not to be layered with additional tactics like Channel Targeting or Behavioral Targeting. If you aren’t achieving the reach you’re looking for, you can easily adjust the look-back window to cast a wider net.

If you aren’t employing either of the tactics, now is the time! Contact us today to learn more or to get started: advertise@fusion92.com

The post Conquesting Your Competitors appeared first on Shoppertech.

The “Who”
US Hispanics are not a one-size-fits-all demographic for marketers. This group is exceptionally multicultural- while 64.2% of them are from Mexico, the rest hail from all over the Hispanic world representing a wealth of different cultures and traditions. US Hispanics are also overwhelmingly bilingual but maintain a key demographic who prefer to consume their media in Spanish.

By the end 2016, 76.5% of US Hispanics will be online. They are mobile-first; moreover, they prefer browsing on a mobile device more than any other segment of Americans. This mobile tendency fuels their browsing habits as well. Social media and mobile video consumption are highest among US Hispanics in comparison to other segments surveyed.

The “Why”
The Selig Center for Economic Growth at University of Georgia estimates that US Hispanic purchasing power will surpass $1.7 trillion USD by 2020. Growth in digital Hispanics has also translated to a huge growth in eCommerce purchasing—especially on mobile.

Brands and marketers are taking note and following the money—over $9.49 billion was spent on advertising geared towards Hispanics in 2014. Digital ad spending made up the fastest growing segment of that media mix with 18% growth from 2013 to 2014.

US Hispanics are also increasingly responsive to advertiser’s attempts to connect culturally, regardless of language. Interestingly enough, 89% of respondents to a recent survey expressed that the use of ‘Spanglish’ in advertising was ‘appropriate for all brands’.

The “How”
If you aren’t already including Hispanic marketing in your strategy or if you are looking for fresh ideas, let’s have a chat!

Fusion92 has years of experience planning, executing, and optimizing digital campaigns targeted to US Hispanics. Our AdCurrent programmatic network allows our advertisers the power to target Hispanics by browser language and integrates countless first & third party data segments for even the most niche Hispanic audiences. On the creative side, our proprietary ad tech allows advertisers to create rich media ad units in both Spanish and English.

Email us at advertise@fusion92.com for more information!

Statistics courtesy of eMarketer, 2016

The post Understanding the Who, Why, and How of Hispanic Digital Marketing appeared first on Shoppertech.

Listlink takes your CRM list and converts it to digital IP addresses creating a tangible online audience of your known champions. CRM lists can include physical addresses, email addresses or both. Our data partner that manages the conversion process actually maps each individual IP address to two look-a-like IP addresses, and they’re passed back to us in a bundle of three. This means there’s no 1:1 targeting, making it fully compliant and free of any personally identifiable information (PII).

The look-a-like IP addresses are identified exclusively by demographic attributes or geographic location that is closely rated to your customer(s). So not only are you targeting your customers who’ve shown interest in your product or service, you’re getting the bonus of prospecting individuals whose interest level is likely higher than the general public.

Listlink is a powerful tactic when used in conjunction with a direct mail piece or eBlast reinforcing that same message as the individuals surf the web. You could even segment customers who have opened a specific email offer or newsletter and retarget them with a follow-up message. There are many options with Listlink that give you greater, more effective marketing power.

Your customers already have a proven affinity for your brand, so half the work is done. Now stay top-of-mind when they’re looking for your product/service. Get started with Listlink today!

The post Reach Beyond the Mailbox appeared first on Shoppertech.

What is Video Completion Retargeting? A great way to re-engage users who have viewed an advertiser’s in-stream creative!

By pooling users based on length of time they watched a video creative, marketers have the opportunity to drive high click-through-rates and on-site conversions by targeting those same users with unique, related creative.

With quick and easy setup, we can pixel advertisers’ in-stream creative, grouping users into new audiences to retarget. Unlike Remarketing, there is no need to go through the steps of adding code to the advertiser site, making setup very easy and eliminating any work on the advertiser’s end.

To implement Video Completion Retargeting, advertisers choose a second creative to serve these pools of users based on advertising goals. For instance – a brand retargeting an audience that viewed 100% of a in-stream creative may want to serve a static ad with an offer to drive engaged users to convert on-site. If the advertiser’s goal is to engage users with a line of new products, they may decide to serve another in-stream video featuring product #2 in the same line as the product in video #1. Mixing and matching creative type with audiences who have shown various levels of engagement is at the crux of Video Completion Retargeting.

Now that you know what Video Completion Retargeting is, next time your brand is running a video campaign, don’t forget to incorporate this tactic into the mix: no placement of pixels on site required for setup and consistently delivers results in line with Remarketing.

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How do you sell to Hispanic audiences effectively?

MediaPost recently published an article outlining 5 reasons marketers should be targeting the Hispanic community on mobile devices. It’s some pretty powerful stuff. We summarized everything you need to know here about how to sell to Hispanic audiences effectively.

Nearly 1 in 2 Hispanics opt for using their smartphones over desktops for almost everything: shopping, watching videos, reading news, etc. They even bank, pay bills, coupon, partake in loyalty programs and engage in social media all on their phones. According to Experian, 61% of Hispanic millennials often use their smartphones while watching TV vs. 58% of non-Hispanic millennials. While millennials are thought to be the most mobile-y engaged, the affordability of mobile plans and devices has secured their popularity among Hispanics of all ages, all income levels and those whose primary language is one other than English.

If advertisers want to reach this tech-savvy audience, they need to have a mobile strategy. Hispanics are and have been paving the mobile usage path for consumers of all demographics. They’re ready to be captivated and engaged!

Source: “Five Reasons Marketers Must Target U.S. Hispanics On Mobile,” MediaPost

The post How To Sell To Hispanic Audiences: Go Mobile appeared first on Shoppertech.