We are confident that the AdvancedTV Advertising product will become one of your most powerful video marketing tools as cord cutting among all demographics continues to rise in 2017. The new offering is curated by our team to present a best-in-class portfolio of TV-quality inventory across three scalable tiers: Over-the-Top (OTT), Connected TV (CTV), and Full Episode Player (FEP). Direct partnerships with premium publishers and platforms allow us to offer exclusive scale and targeting that is unmatched by our competitors.

Over-the-Top (OTT) Advertising
Think of OTT as premium in-stream video. Deliver your ad before, during or after TV quality content streamed on any device.

Targeting Available: Geo, Day-Part, Category, Demo

Why? Users stream video content from all devices at all times depending on their intent. It’s important that your media mix match their viewing habits. OTT advertising fills this final gap in the device ecosystem to create a true cross-platform offering – it’s also exceptionally cost-efficient and scalable for almost any media plan.

ConnectedTV (CTV) Advertising
Deliver your ad to TV viewers watching content on a Smart TV, or a TV set connected to the internet via streaming devices.

Targeting Available: Geo, Day-Part, Category

Why? Roku, Apple TV, Xbox, Amazon Fire TV Stick, Chromecast- the list goes on! Over 75% of US Households will access a CTV Device regularly in 2017, according to eMarketer. As the largest screen in the house, CTV presents a high-impact, naturally viewable format with impressive completion rates.

Full Episode Player (FEP) Advertising
As the most premium offering, FEP enables advertisers to place a video ad exclusively within full-length, high-quality inventory delivered through Apps, on any device.

Targeting Available: Geo, Day-Part, Category, Demo

Why? Have you experienced the beautiful convenience of catching up on your favorite TV show outside of its normal schedule by streaming an episode through the publisher’s site or app? You’re not alone- more than 40% of US digital video viewers had either cut or reduced their reliance on traditional TV as of August 2016, and the figure is only growing, according to eMarketer.

Interested in learning more? Ready to get started? Email us now!

The post Introducing: Advanced TV Advertising appeared first on Shoppertech.

To understand Snapchat, which is different than other “social media” platforms, we should consider it primarily as a camera app and storytelling platform, with secondary social networking and messaging features. It is best thought of as a utility for visually capturing moments that matter and communicating them creatively in a private or semi-private way. That said, there are two sides of the Snapchat business: communication, or sending a snap to your friends, and content, posting the snap to your story.

In regards to advertising, Snapchat’s initial ad offerings debuted only last year and have drawn criticism for having limited targeting and measurement capabilities. Because of this, the company has made strides in the last couple of months in targeting and measurement.

Currently, Snapchat offers advertisers three native ad types:

• Snap Ads which are full-screen vertical video ad units
• Sponsored Geofilters which allow for brand imagery and messaging that conveys the “where & when” of a snap
• Sponsored Lenses which are brand imagery that Snapchat users can employ to enhance or alter selfies

While these may seem like simplistic offerings, Snapchat supports multiple variations of Snap Ads and Sponsored Geofilters to enable advertisers to achieve specific objectives, and Snapchat custom designs each Sponsored Lens based on its advertisers’ specifications and the platform’s technical abilities.
Snapchat’s video ads, or Snap Ads, are the foundation of the advertising capabilities that best encompass Snapchat’s camera feature. They are:

• Vertical in orientation
• Short (10 seconds or less, with no minimum length)
• Occupy the entire screen
• The audio is turned on by default

There are two types of Snap Ads:

• Standard Snap Ad, which is a basic video unit that offers no interactive capabilities
• Snap Ads with Attachments, which is an umbrella term for 4 interactive ad units

While there have been some growing pains in Snapchat’s transition to offering advertising, the company’s strides in the last couple months and upcoming targeting and measurement capabilities, likely in late 2016 and early 2017, will present a wealth of opportunities to advertisers.

Email us today to discuss if Snapchat Advertising is right for you!

The post Snapchat Advertising is Here appeared first on Shoppertech.

With an expansive music catalog, Spotify attracts users of all ages, backgrounds, education levels and income levels across the U.S., making it a perfect medium for advertisers to reach any audience that’s listening from their desk at work, or while browsing the internet at home.

There are two ad placements on Spotify: 728×90 static ad and takeover video ad. While CPMs are wildly different, both executions are equally effective. Advertisers can target users geographically and by age, gender, music genre, music playlist(s) or Spanish language. For wider reach, RON is also an option.

Spotify advertising boasts some great features:

• 90% viewability
• 100% SOV
• Premium environment (no fold!)
• All users served ads are logged in
• No impressions served after 3 minutes of inactivity
• Video Takeover ad plays during regular music ad breaks

Ready to see what Spotify Advertising is all about? Contact us for more info.

The post New Offering: Spotify Advertising appeared first on Shoppertech.