Live Events advertising allows brands to showcase their video ad during a live event’s typical commercial segment as it’s being viewed in real-time on an OTT device – opposed to a user receiving an ad while viewing their programming as a playback or on demand. The advertiser can target one or more specific events that are airing live – no prerecorded shows or reruns – like the Super Bowl, the Grammys and March Madness. Since these events typically have upwards of millions of eyeballs watching, ads are sure to make an impression.

eMarketer reports that the platform viewing habits have shifted the most in the US for live sporting events. “The transition is driven by standalone streaming services, linear over-the-top (OTT) providers, and companies like Amazon, Facebook and Twitter, which are bidding for sports streaming rights.” Viewers no longer have to schedule their plans to be home during the biggest TV events of the year; they can watch them on the go on any device.

With Live Channel advertising, video ads play in those same commercial segments but the targeting approach is what sets it apart. Similar to standard channel targeting with display advertising, advertisers choose a channel, aka category, of shows to target with their ad. For example, the entertainment channel may include networks like A&E and Bravo, while the sports channel may include live television on ESPN and Fox Sports.

Both Live Events and Live Channel campaigns are targeted specifically to OTT devices (CTV, desktop, smartphone and tablet) at the DMA level. Campaigns can of course be scaled up to the national level or settle anywhere in between.

Fusion92’s Advanced TV and live TV streaming capabilities are continuously expanding to ensure that buying options reflect traditional TV capabilities with the benefits of granular digital targeting. The flexibility of these products helps advertisers reach their key customers and audiences with a 1:1 message.

Reach out to your Account Manager or Sales Rep to learn more about pricing for Live Channel and Live Events advertising, or any of our other media capabilities.

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76% of U.S. consumers have purchased a product they’ve seen in a brand’s social media post (as reported by Curulate).  PwC’s Total Retail 2017 survey concluded that 59% of consumers use social media as a source of inspiration for purchases; 34% use social platforms to receive promotional offers; and 16% will click on an ad that is relevant to them.  Additionally, Adobe Analytics concluded that social media ads drive 3X more non-customers than existing customers to retailer websites; up 2.5 times since 2016.

So why are you still creating Facebook and Instagram ad units the old fashioned manual way when they can be created and curated dynamically?

Dynamic Social Ad Tech Makes Social Personalization Easy

• Curate to Specific Audiences – Dynamically populate ad units in real time to display unique offers and messages based on target audience (Example: electricians only see offers from within a brand’s electrical category)
• Efficiency through Automation – Content updates in real-time and updates are introduced/removed based on valid dates without pausing the campaign or having to traffic any new ad units
• Limitless possibilities – Choose from multiple fields to populate the ad unit such as image, title, deal, headlines, location, title, call to actions, click thru links and more
• Cut down on manual tasks to focus on solving other client goals – Hundreds to thousands of variant ad units built in real-time vs. pre-rendering units one at a time saves time and resources
• Advertise locally at scale – Show location for thousands of stores in the ad unit without having Facebook pages for each location
• Inventory updates in real-time – Ability to change out offers immediately based on inventory avails on a store-by-store basis
• Display location while optimizing against any Facebook  KPI goal – Ability to display location on an ad unit card while optimizing against any goal (if pulling in location from Facebook, the buy can only be optimized towards store visits)

Enhanced Results

• Custom curated communication driving online purchases and in-store visits using relevant content
• ROAS that exceeds standard non-dynamic Facebook ad units
• Serving the right offer to the right audience

Contact your Account Manager to learn more, or reach out to us here. Check out our Dynamic Ad Tech here.

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I think the answer is, it’s not just me. It’s how we behave and react as consumers. We’re much more inclined to act on something, consider something or pull the trigger based on what’s going on around us.

This idea is what drives Triggered Advertising. It’s simply using current events to maximize the relevance, importance and timeliness of your message. How so? Well, it’s actually fairly simple…

An advertiser first determines what “event” would change the way people would feel or act as it relates to their product or service. Maybe the trigger is stormy weather. With that, they create two to three different ads – one with standard branded messaging, and 1-2 with messaging related to the weather. By integrating with a weather-specific API, our ad serving platform is notified when the new condition (storming) is met, and it triggers a creative swap. Once the storms cease, the primary creative is reactivated and secondary creative becomes idle until the next occurrence.

Let’s say the advertiser is a roofing company. When the weather is pleasant, their default message might be something like “Don’t wait until it’s too late! Replace your roof now to avoid future leaks and damage.” Then when it’s storming, “We’re the experts in roof repair. Available 7 days a week. Call now.”

Studies show that people are 12% more likely to engage if an online ad is relevant to them in the moment. Why not take advantage of this behavioral pattern and drive interest or action based on…whatever you choose! Some example triggers are rain, snow, wind, pollen levels, drop/lift in oil prices, drop/lift in stock prices, drop/lift in mortgages rates, and then options are essentially endless. We can accommodate countless data points, just email us to confirm.

With Triggered Advertising, good timing is always on your side.

Reach out now to discuss how Triggered Advertising can work for you

The post Start Doing More Relevant Advertising appeared first on Shoppertech.